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a better path to healthy skin
The Skin-Now Solutions
For "The Skin You’re In".
Our skin’s needs change depending on the day, the time of year, and where we are in the world. Our products are formulated to understand your skin & cater these changing skin needs in real time, which we call as "SkinNOW Solutions".
Intelligent Ingredients
Always effective, yet gentle.
Developed by cosmetologists, our products feature multi-pathway ingredients & latest bio-technology to respond to skin chemistry, nutrition, environment and genetics. By combining this knowledge, we deliver a new level of experience and healthy skin.
SAFE AND SUSTAINABLE
For People, Planet & Pets.
We take safety seriously. We have a big no list of over 2,800 questionable ingredients that are never used in our formulations! We create multi-functional solutions which are good for people, planet & pets.
Botanicals and Biocompatible
Formula First
Planet & Pet Friendly
Purposeful
Skin Now
Botanicals and Biocompatible
Formula First
Planet & Pet Friendly
Purposeful
Skin Now
shop all products
shop by skin moods
We are beyond “beauty”
We are beyond “beauty”
We believe that nature offers us wisdom, while science offers the right understanding and more advanced ingredients required by aging skin. Skin is an emotional organ, it needs human touch for healing too. Aminu products use this combination of nature + science and power of human touch — what we call “clean clinical care" to deliver healthy skin.
Using 10+ years of her hands-on skincare experience as a cosmetologist and encyclopedic knowledge, she developed the products from her real life experience and is obsessed with healthy skin and results.
"I started this company to disrupt the conventional idea of a beauty product - for me it is about skin health, not gender specific, not about luxury, its about results."- Prachi Bhandari
DELIVERING SAFE & EFFECTIVE RESULTS
VEGAN
This products contain no animal ingredients or animal byproduct including honey, beeswax, milk, or eggs.
DERMATOLOGICALLY TESTED
This product is tested for its safety and is proven non-irritant, as per Methods of test for safety evaluation of cosmetics - 3rd Revision.
MADE SAFE CERTIFIED
The Australian Made Safe® Certified logo represents safer, cleaner practices than any government standard.
ANIMAL TEST FREE
We do not conduct, commission or allow any tests on animals for our products anywhere in the world.
ZERO PLASTIC INSIDE
We are a signatory to Zero Plastic Inside, by Plastic Soup Foundation. None of our products contain micro plastics or beads.
MEDICERT AWARDED
The MediCERT® represents the expertise of specialists to test their product formulations for their intended use & marketing claims.
the journal
Why you should include copper peptides in your skincare regime?
Burning question this summer - Is your skin getting drier?
How to treat Melasma at home?
You are Beautiful
You are Cared
You are Heard
You are Loved
You are Now
You are Precious
You are Rare
You are Beautiful
You are Cared
You are Heard
You are Loved
You are Now
You are Precious
You are Rare
You are Beautiful
You are Cared
You are Heard
You are Loved
You are Now
You are Precious
You are Rare
If its' spicy-citrusy aroma doesn't get you hooked, the after-glow most definitely will. This beauty bottle is a must-have for firm, softer and brighter skin.
Aminu’s Longevity Serum is your best bet if you’re not into extensive routines. This serum could be an excellent addition to your skincare stash to protect & nourish your skin.
The Marine Clay mask by Aminu is must-try for the season.
The Copper Peptide serum helps in refining pores and enhancing skin barrier function, elasticity and skin integrity.
Looking for a cleanser that doesn’t strip off the moisture but replenishes it instead? Try Aminu's Cream Cleanser
This high-performance, luxe label targets inflammations, environmental damage, uneven tones, spots, premature ageing concerns, their main focus is preventive skincare.
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