the essentials

A-HA Face Wash

A product that will make you stop second-guessing and hit reset on your skin every day. This A-HA Face Wash gently clears dirt, oil, and dull buildup while lightly exfoliating; never stripping, always refreshing. One effortless step to leave skin soft, bright, and ready for whatever comes next.

the essentials

A-HA Face Wash

A product that will make you stop second-guessing and hit reset on your skin every day. This A-HA Face Wash gently clears dirt, oil, and dull buildup while lightly exfoliating; never stripping, always refreshing. One effortless step to leave skin soft, bright, and ready for whatever comes next.

100 ML

₹1,450

Lasts upto 60 days

Product variants

Double cleansing Duo

₹2,650₹2300

AHA Face Wash+ Melting Blam Cleanser

Maximum Savings

inclusive of all taxes

Get 10% off with code HELLO10 on first order

View details

Start fresh, every wash. The AHA Face Wash is a gentle gel formula that sweeps away dirt, oil, and dull buildup while five natural AHAs smooth texture and support even tone.

Antioxidant botanicals and a patented sugar complex keep skin clear, soft, and never tight. Safe for everyday use, it cleanses and lightly exfoliates in one step; comfort you can trust, clarity you’ll see.

1. Removes Dirt & Oil: Gel formula sweeps away daily buildup, leaving skin fresh, clean, and ready without heaviness or residue.

2. Gently Exfoliates: Five natural AHAs smooth dull, dead cells, revealing brighter tone and refined texture with every wash.

3. Keeps Pores Clear: Helps prevent congestion and breakouts by unclogging pores, keeping skin balanced and visibly clearer.

4. Maintains Hydration: Patented sugar complex and botanicals lock in moisture, ensuring skin feels soft, never tight or stripped.

5. Boosts Routine Effectiveness: Preps skin as the perfect canvas, enhancing absorption of serums and creams for maximum results.

For anyone dealing with dullness, needing a reset. Safe for everyday use, it cleanses and lightly exfoliates in one step; comfort you can trust, clarity you’ll see.

Skin Mood: Suitable for every skin, including oily, combination, and acne-prone.

We set the bar for quality, and keep raising it!

Fruit-Derived AHAs

Five fruit acids: lactic, glycolic, citric, malic, and tartaric, work together to gently exfoliate, brighten dullness, and clear pore-clogging debris for radiant skin.

Amino Surfactants

Ultra-mild amino acid and plant surfactants cleanse without stripping, preserving hydration and elasticity while protecting skin with antioxidant-rich care.

Glycerin + Sugar Complex

This patented blend pulls water deep into the skin, keeping it plump and hydrated during cleansing while enhancing softness and long-lasting comfort.

Licorice + Mulberry

Licorice brightens and reduces pigmentation while mulberry, rich in antioxidants, fades dark spots, calms irritation, and promotes a youthful, even glow.

Botanical Oils

Elderberry, licorice, and uva ursi extracts soothe inflammation, hydrate deeply, and shield against oxidative stress for smoother, balanced, resilient skin.

Apply: Massage a small amount of AHA Face Wash onto damp skin using gentle circular motions. Work across face and neck for at least 30 seconds.

Rinse: Wash away with cool or lukewarm water and pat skin dry.

When: Use morning and evening as part of your daily ritual. For best results, follow with your favorite Aminu serum and moisturizer.

Pro Tip!
- Leave on dry skin for 3–4 minutes as a gentle exfoliating mask, then rinse.
- If new to exfoliants, start slow: use 1–2 times per week and increase gradually as your skin adjusts.

Daily exfoliation should be gentle, gradual, and hydration‑supported, never harsh. This formula clears away buildup while respecting your skin barrier, making it safe for everyday use.

Gentle exfoliation, not overdoing it:
• Fruit‑derived AHAs from bilberry, sugar cane, citrus fruits, and sugar maple gradually loosen dull surface cells
• Fresher, smoother skin emerges over time without sting or sensitivity

Cleansing that respects your barrier:
• Amino‑acid and sugar‑based cleansers lift away grime and excess oil
• Skin feels clean but never tight

Hydration built into the cleanse:
• Glycerin, sugar‑based humectants, and conditioning agents help skin retain moisture
• Prevents dryness or that stretched feeling

Botanicals that calm daily stress:
• Licorice, mulberry, elderflower, grape seed, and frankincense soothe irritation
• Supports an even‑looking tone, gentle enough for everyday use

By keeping skin clear, hydrated, and balanced, this cleanser also helps serums absorb more effectively, so every step of your routine works harder.

AHAs (glycolic, lactic, citric, malic, and tartaric acids) are water-soluble fruit-derived acids that work with the skin’s natural renewal process.

They lower the surface pH, weakening calcium-dependent bonds that hold dead skin cells together, allowing them to shed more evenly and revealing fresher skin underneath. Unlike physical scrubs, this is a controlled chemical process rather than friction-based removal, making exfoliation more uniform and predictable.

Read the complete guide to AHA's.

Most cleansers are designed to make your skin feel squeaky clean.
That feeling is convincing but it’s also misleading.

When I was formulating this face wash, I kept coming back to one question:
What does skin actually need from cleansing every single day?

Skin needs to be cleaned, yes. But it also needs its natural lipids, its comfort, and its ability to regulate itself left intact.

Many cleansers go to extremes, they remove everything, good and bad and then expect serums and creams to fix the damage later. I didn’t want that cycle. This AHA Face Wash was designed to do two things at the same time:
- Gently clear away dirt, pollution, and loose dead skin
- Keep the skin barrier calm, hydrated, and functional

The low, steady exfoliation helps skin renew itself and absorb what comes next without stripping, tightness, or that artificial “clean” feeling. Because cleansing shouldn’t reset your skin to zero. It should prepare it to function better.

With you (and your skin) in mind, always.
– Prachi

Start fresh, every wash. The AHA Face Wash is a gentle gel formula that sweeps away dirt, oil, and dull buildup while five natural AHAs smooth texture and support even tone.

Antioxidant botanicals and a patented sugar complex keep skin clear, soft, and never tight. Safe for everyday use, it cleanses and lightly exfoliates in one step; comfort you can trust, clarity you’ll see.

1. Removes Dirt & Oil: Gel formula sweeps away daily buildup, leaving skin fresh, clean, and ready without heaviness or residue.

2. Gently Exfoliates: Five natural AHAs smooth dull, dead cells, revealing brighter tone and refined texture with every wash.

3. Keeps Pores Clear: Helps prevent congestion and breakouts by unclogging pores, keeping skin balanced and visibly clearer.

4. Maintains Hydration: Patented sugar complex and botanicals lock in moisture, ensuring skin feels soft, never tight or stripped.

5. Boosts Routine Effectiveness: Preps skin as the perfect canvas, enhancing absorption of serums and creams for maximum results.

For anyone dealing with dullness, needing a reset. Safe for everyday use, it cleanses and lightly exfoliates in one step; comfort you can trust, clarity you’ll see.

Skin Mood: Suitable for every skin, including oily, combination, and acne-prone.

We set the bar for quality, and keep raising it!

Fruit-Derived AHAs

Five fruit acids: lactic, glycolic, citric, malic, and tartaric, work together to gently exfoliate, brighten dullness, and clear pore-clogging debris for radiant skin.

Amino Surfactants

Ultra-mild amino acid and plant surfactants cleanse without stripping, preserving hydration and elasticity while protecting skin with antioxidant-rich care.

Glycerin + Sugar Complex

This patented blend pulls water deep into the skin, keeping it plump and hydrated during cleansing while enhancing softness and long-lasting comfort.

Licorice + Mulberry

Licorice brightens and reduces pigmentation while mulberry, rich in antioxidants, fades dark spots, calms irritation, and promotes a youthful, even glow.

Botanical Oils

Elderberry, licorice, and uva ursi extracts soothe inflammation, hydrate deeply, and shield against oxidative stress for smoother, balanced, resilient skin.

Apply: Massage a small amount of AHA Face Wash onto damp skin using gentle circular motions. Work across face and neck for at least 30 seconds.

Rinse: Wash away with cool or lukewarm water and pat skin dry.

When: Use morning and evening as part of your daily ritual. For best results, follow with your favorite Aminu serum and moisturizer.

Pro Tip!
- Leave on dry skin for 3–4 minutes as a gentle exfoliating mask, then rinse.
- If new to exfoliants, start slow: use 1–2 times per week and increase gradually as your skin adjusts.

Daily exfoliation should be gentle, gradual, and hydration‑supported, never harsh. This formula clears away buildup while respecting your skin barrier, making it safe for everyday use.

Gentle exfoliation, not overdoing it:
• Fruit‑derived AHAs from bilberry, sugar cane, citrus fruits, and sugar maple gradually loosen dull surface cells
• Fresher, smoother skin emerges over time without sting or sensitivity

Cleansing that respects your barrier:
• Amino‑acid and sugar‑based cleansers lift away grime and excess oil
• Skin feels clean but never tight

Hydration built into the cleanse:
• Glycerin, sugar‑based humectants, and conditioning agents help skin retain moisture
• Prevents dryness or that stretched feeling

Botanicals that calm daily stress:
• Licorice, mulberry, elderflower, grape seed, and frankincense soothe irritation
• Supports an even‑looking tone, gentle enough for everyday use

By keeping skin clear, hydrated, and balanced, this cleanser also helps serums absorb more effectively, so every step of your routine works harder.

AHAs (glycolic, lactic, citric, malic, and tartaric acids) are water-soluble fruit-derived acids that work with the skin’s natural renewal process.

They lower the surface pH, weakening calcium-dependent bonds that hold dead skin cells together, allowing them to shed more evenly and revealing fresher skin underneath. Unlike physical scrubs, this is a controlled chemical process rather than friction-based removal, making exfoliation more uniform and predictable.

Read the complete guide to AHA's.

Most cleansers are designed to make your skin feel squeaky clean.
That feeling is convincing but it’s also misleading.

When I was formulating this face wash, I kept coming back to one question:
What does skin actually need from cleansing every single day?

Skin needs to be cleaned, yes. But it also needs its natural lipids, its comfort, and its ability to regulate itself left intact.

Many cleansers go to extremes, they remove everything, good and bad and then expect serums and creams to fix the damage later. I didn’t want that cycle. This AHA Face Wash was designed to do two things at the same time:
- Gently clear away dirt, pollution, and loose dead skin
- Keep the skin barrier calm, hydrated, and functional

The low, steady exfoliation helps skin renew itself and absorb what comes next without stripping, tightness, or that artificial “clean” feeling. Because cleansing shouldn’t reset your skin to zero. It should prepare it to function better.

With you (and your skin) in mind, always.
– Prachi

A-HA Face Wash

100 ML- Change

The Results You See

Key Ingredients

We set the bar for quality, and keep raising it!

Fruit-Derived AHAs

Five fruit acids: lactic, glycolic, citric, malic, and tartaric, work together to gently exfoliate, brighten dullness, and clear pore-clogging debris for radiant skin.
Amino Surfactants

Ultra-mild amino acid and plant surfactants cleanse without stripping, preserving hydration and elasticity while protecting skin with antioxidant-rich care.
Glycerin + Sugar Complex

This patented blend pulls water deep into the skin, keeping it plump and hydrated during cleansing while enhancing softness and long-lasting comfort.
Licorice + Mulberry

Licorice brightens and reduces pigmentation while mulberry, rich in antioxidants, fades dark spots, calms irritation, and promotes a youthful, even glow.
Botanical Oils

Elderberry, licorice, and uva ursi extracts soothe inflammation, hydrate deeply, and shield against oxidative stress for smoother, balanced, resilient skin.

MULTIFUNCTIONAL

ZERO PLASTIC INSIDE

VEGAN & CRUELTY-FREE

DERMATOLOGICALLY TESTED FOR SAFETY & IRRITATION