How to Apply Sunscreen Properly
Wearing sunscreen isn’t enough, how much you apply matters too. Discover the simple two-finger rule to make sure you’re using the right amount for ...
a balanced path to healthy skin
Our formulas understand your skin's changing needs, are gentle & joy to use and deliver visibly healthy, radiant skin.
build your holy grail era :))
For "The Skin You’re In".
Our skin’s needs shift with the day, season, and place. Our "SkinNOW Solutions" adapt in real-time to meet these changing demands.
Individualized Care
Always effective, and gentle!
We use multi-pathway ingredients, biotechnology to adapt to your skin's chemistry, environment, genetics, delivering unmatched care & healthy skin.
Balanced by Experts
For People, Planet & Pets.
We're all about balance! We carefully select our ingredients (we avoid 1,350 not-so-friendly ingredients) to make sure our formulas are gentle and easy on skin, planet and pets.
Vegan + Cruelty Free
FOR HEALTHY, RADIANT SKIN
LESS EFFORT, MORE RESULTS
DERMAL SCIENCE + BIOTECHNOLOGY
THE BEST OF NATURE’S OFFERINGS
FOR SKIN NEEDS + GOALS
MULTIFUNCTIONAL
INTELLIGENT
(W)HOLISTIC
BALANCED
SELF-LOVE + SIMPLICITY
FOR HEALTHY, RADIANT SKIN
LESS EFFORT, MORE RESULTS
DERMAL SCIENCE + BIOTECHNOLOGY
THE BEST OF NATURE’S OFFERINGS
FOR SKIN NEEDS + GOALS
MULTIFUNCTIONAL
INTELLIGENT
(W)HOLISTIC
BALANCED
SELF-LOVE + SIMPLICITY
FOR HEALTHY, RADIANT SKIN
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FAVOURITES
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BODY CARE
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RITUAL SETS
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SERUMS
FOR NOW + EVERY ERA
POWERFUL + GENTLE
TARGETED & VERSATILE
EFFECTIVE & EFFORTLESS
PRECISION & EASE
ART + SCIENCE
CONCENTRATED & LIGHT
MAXIMAL IMPACT & MINIMAL EFFORT
FOCUSED & FLEXIBLE
PURPOSEFUL + SIMPLIFIED
FOR NOW + EVERY ERA
POWERFUL + GENTLE
TARGETED & VERSATILE
EFFECTIVE & EFFORTLESS
PRECISION & EASE
ART + SCIENCE
CONCENTRATED & LIGHT
MAXIMAL IMPACT & MINIMAL EFFORT
FOCUSED & FLEXIBLE
PURPOSEFUL + SIMPLIFIED
FOR NOW + EVERY ERA
OUR STORY
OUR STORY
"pronounced as uh-mee-nu"
At Aminu, we bring together the best of science and art to bring you your healthiest skin ever. We draw inspiration from everywhere—from the powerhouse nutrients in superfoods to the fascinating world of microbiology, material sciences, art, and culture.
Our journey goes beyond skincare—it’s deeply personal. It’s shaped by real experiences and a genuine understanding of what it means to care for your skin in a way that feels balanced and fits into the balance of your life.
Skincare shouldn’t be complicated, so we’ve simplified it for you. Healthy, radiant skin is just a routine away!
— Prachi
DELIVERING SAFE & EFFECTIVE RESULTS
VEGAN
Our products are free from animal ingredients and byproducts like honey, milk.
DERMATOLOGICALLY TESTED
We’ve tested our products for safety, and they’re proven to be gentle and non-irritating.
MADE SAFE CERTIFIED
We follow safer, cleaner practices that go beyond any government standards.
ANIMAL TEST FREE
We never test our products on animals, anywhere in the world, nor support animal testing.
ZERO PLASTIC INSIDE
Proud to be Zero Plastic Inside signatories, with no microplastics or beads in our products.
MEDICERT AWARDED
This signifies expert testing of our product formulations for their intended use.
BLOGS
Sunscreen Math and Alphabet Soup
Sunscreen labels can feel like alphabet soup—SPF, PA++++, UVA, UVB, IR, HEVL. What do they actually mean? This guide breaks it all down in plain la...
Mineral vs. Chemical Sunscreens: What’s the Difference?
If you’ve ever stood in front of a sunscreen aisle—or scrolled through skincare reels at 1 am—you’ve likely stumbled across the debate: mineral vs....
You are Rare
You are Beautiful
You are Cared
You are Heard
You are Loved
You are Now
You are Precious
You are Rare
You are Beautiful
You are Cared
You are Heard
You are Loved
You are Now
You are Precious
You are Rare
If its' spicy-citrusy aroma doesn't get you hooked, the after-glow most definitely will. This beauty bottle is a must-have for firm, softer and brighter skin.
All The Skincare Winners At The Grazia Indie Beauty Superstars 2024
The Marine Clay mask by Aminu is must-try for the season.
Aminu Is The Clean & Clinical Skincare Brand That Will Have Your Skin Thank You
As you apply this galenical oil on the skin, it promotes the secretion of endorphins – a hormone that makes you happy and calms you down
This high-performance, luxe label targets inflammations, environmental damage, uneven tones, spots, premature ageing concerns, their main focus is preventive skincare.
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